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***This version is out of print & out of date. Please find the 4th edition of Ultimate Guide to Google AdWords which is the current version.***
Double Your Web Traffic - Overnight!
Whether you're brand new at AdWords or 7-year veteran, The Ultimate Guide to Google AdWords will decisively advance your game in 2 hours or less.
Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing.
Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
Discover how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as readable, or relevant in it's coverage of today's fastest, most powerful advertising medium.
* Pay only for leads, signups or sales rather than just clicks
* Connect Google ads to social media
* Use Google's Conversion Optimizer function to it's fullest
* Best practices for using Google's Display Network
* Know the latest information on "relevance" and how to keep Quality Scores high
* Build a powerful, streamlined campaign from scratch
* Develop high quality keyword lists
* Write killer advertising and website copy that gets clicks
* Get your ads in front of the best audience possible
* Keep your ads showing up with high quality scores
* Triple your traffic with Google's Display Network
* Earn high rankings in Google's organic search results
* Slash your bid prices
* Gain more conversions and sales
* Avoid costly mistakes made by all Google advertisers
* Determine what's working with Google's conversion tracking
Unstoppable Forces Will Either Propel You to Victory or Bury You on Page 2-3-4 of Google's Search Results.
You Either Win or Lose.
Things aren't getting any easier out there. Which is why we're introducing a new weapon for winning the war on the right side of the page: The Ultimate Guide to Google AdWords.
Record numbers of people are coming to the web to do business. As the offline economy stumbles and falters, as politicians promise helpless, ineffective solutions, the Internet continues to heat up.
Never before has being at the bottom of the AdWords heap been so expensive or cost you more time than it does right now.
And:
Never before have so many people been trying to climb to the top of the AdWords heap!
Staying at the front of the Google AdWords wavefront is critical to the continued success of your business. If your rival gains the upper hand, the long-term consequences may be grave.
When you prevail, the benefits of dominating a market continue to earn compound interest. Market Dominators still control their own destiny and still make the majority of the profits.
Even in the present crunch, it is still possible to prosper. If you are going to prosper this year.... Prepare for battle.
If getting visitors to your site via Google AdWords is oxygen for your business (even if you're doing comfortably well), don't you even think about resting on your laurels, because somebody is hungry to take what's yours.
If you stumble even for a minute, dozens of competitors are positioned to pounce.
When you're #1 in your market, you get the best customers, the best opportunities, and the best defense against competition. "The Winner Takes All."
- Sales Rank: #252964 in Books
- Brand: Brand: Entrepreneur Press
- Published on: 2012-08-07
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .80" w x 8.00" l, 1.55 pounds
- Binding: Paperback
- 352 pages
Features
- Used Book in Good Condition
From the Author
Google AdWords is far and away the most powerful, most flexible advertising machine in the history of man. But it's competitive. 3% of the advertisers get 50% of the traffic. Being in the top 2-5% of advertisers who get 30% to 60% of the traffic is not rocket science. It simply requires that you slice your campaigns in more dimensions than most advertisers. There's a LOT of pond scum out there. People who are blind, naked, ignorant and clueless. Outperforming the bottom 90% of advertisers is not as hard as it sounds. In fact it's reduced to having a state-of-the art checklist and a few advanced techniques in your bag of tricks. A well-built Google account is harder to knock off than ever before. Yes, there are all kinds of robotic search-and-destroy programs for affiliate marketers that replicate Google campaigns. But there are dozens of campaign fine-tunings that these robots cannot discern, and the Ultimate Guide reveals these adjustments to you.
About the Author
Perry Marshall is the world's best selling expert on Google advertising and has consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Mari Smith, Harvey Mackay, T.D. Jakes and Les Brown.
Most helpful customer reviews
118 of 124 people found the following review helpful.
Two Brothers Expose Secrets That Could Cost Google Millions!
By Rod Brant
Right, like Google would care about a measly few million!
There are three things that you should know about this book before you buy it.
1. Sure, the title says that it is a book about Adwords, but really it is a complete guide to overhauling your business. Yes, you'll learn more about the intricacies of how Google works, how to make Adwords work better and how to save yourself a ton of frustration in the process. But, more importantly, you'll be challenged on how you think about, plan for and execute your business.
2. Perry and Bryan are not huge fans of "Dilbert-Cube" environments (i.e. nameless, faceless corporations.) So, if you roll that way, prepare to be offended. This book is not for guys that have tens of millions of dollars in their ad budgets and are more worried about promoting their brand than getting sales dollars. This book is a must read for all the millions of businesses out there who need to drive customers to their shops, plants and agencies - now!
3. This is not a get rich quick book. What Perry and Bryan prescribe is a tough look at your business and a clear pathway to get the kinds of customers you want to be the kind of business you want to be. Don't expect to read this book, buy a couple of keywords and have money rolling in tomorrow. Those days are over. But, if you want to capture a sustainable, profitable niche, then this book needs to be in your arsenal.
There is one thing that bothered me about the book. It frequently changes tenses. Sometimes it's Perry writing, using "I" and then sometimes is Bryan writing, referring to himself as "I". It is a bit disconcerting and unclear who is writing, but it hardly detracts from the overall effectiveness.
So, if you'd like to keep some of your hard earned money from Google, and like to see your business become more stable, and make a ton more cash in the process, then read this book.
63 of 66 people found the following review helpful.
How much has this book been worth to me?
By Roy Furr
Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.
I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.
I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.
This is the best book on AdWords, period.
Not only that, it's a dang good book on Internet Marketing. If I had to tell someone to get one single book they could use as a manual for how to build an Internet Marketing strategy that would have a high probability of being profitable, I'd say buy this book. Because it covers it all -- it's not just AdWords. It's how to get traffic to your site, and how to convert them into buyers once they get there. Sure, it can't cover everything. But it does a great job in pointing you to where you need to go and what you need to go to generate profits from the internet.
That's why it's one of my most recommended books for internet related marketing education. Not just AdWords. And why I think just about anybody involved with selling things online needs a copy of this book.
It's why I've recommended it personally at least a dozen times, and why -- when I bought this latest edition for my bookshelf -- I bought the first of what could be many "giveaway" copies as well.
If you're reading this review, I bet it's because you're interested in the book but haven't bought yet.
Get off your duff. Buy the book. Amazon probably already has your billing and shipping addresses, plus your credit card number. Just hit "add to cart" and breeze right through the checkout process. Get it, and read it with a highlighter. Start putting what you learn to use immediately. You will not be disappointed.
I have no financial interest in making this recommendation -- I don't even know Perry personally (not yet, at least). But I firmly believe it is the right decision -- and that's why I'm putting my name to it in such a public forum. So what are you waiting for? :)
134 of 146 people found the following review helpful.
Good information, but too many endorsements
By Gordon Smith
Before this book, I was a complete AdWords newb. But bear in mind I was not a newb to internet marketing. I was pleased to find that for the most part, the book was full of very good information. It is good enough to get any novice up and running quickly. However, I did have a few complaints:
1. As another reviewer mentioned, there seems to be a problem distinguishing which author is writing at which time. Not that it matters all that much. But it did become confusing more than once.
2. I found the discussion on quality score to be somewhat limited. Maintaining a favorable quality score is something that many adwords advertisers have a problem with. Consider a more thorough discussion of this in the next edition.
3. Finally, this leads me to something that ticked me off more and more as I read the book. I was very disappointed to find that the authors heavily (and I mean heavily) promote products and services within the book that lacked sincerity. For example, the authors promoted their own services (and opt-in lists), friends services, and even services from companies paying them some sort of commission for mentioning them in the book. For the latter, it was not made extremely obvious, but anybody that is in internet marketing could spot this. For example, WordTracker's url is [...] not [...] as mentioned in the book. I'm sure the .info was merely set up as a means to count referrals to the WordTracker service. To the authors, I would remind them that writing a book is different than your every day internet marketing efforts. Of course it is a great opportunity to expose the audience to your own brands and services, but lets keep in mind that people are actually paying to hold this book in their hands. I really found it deceitful that the authors have treated this book like an opt-in list where they attempted to sell sell sell. On a side note, the thing I have learned over the years about internet marketing is there are very few tools you have to actually pay for. And that reminds me, don't even bother with the "supplement" to the book (perrymarshall.com/supplement). It doesn't offer any quick information or tips. Only more chances to Opt-In, and more chances to buy stuff. I look at it as a wasted opportunity to provide some real value to the reader. In the next edition of the book, I would love for the authors to focus on more of the great free tools that are out there, and forget about getting those kickbacks from WordTracker and other companies. If you genuinely love WordTracker, send them to WordTracker.com. Forget about this WordTracker.info nonsense. That's just stupid. Provide great value to your readers, and they will love you for it. Trust me.
Summary: If you decide to read this book, read it for the content and marketing principles that are discussed. Take the website and tools endorsements with a grain of salt.
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