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• Sales Rank: #737839 in eBooks
• Published on: 2015-02-23
• Released on: 2015-02-23
• Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great resource for newbies
By Kindle Customer
This guide is just set up for beginners, showing how to prepare for Reddit marketing at the early stage. But without mentioning how to insert right content and bring targeted traffic to targeted niche site. Looking forward to the second book that shows the advanced how-to .

2 of 2 people found the following review helpful.
I just noticed from the title.
By Thomas Jones
less *than

It's a good thing ebooks are easy to edit amirite?

1 of 1 people found the following review helpful.
Pretty Basic
By Jade S.
This is an okay beginners guide. The information is pretty basic. I wish there was more information about how to create effective posts and how to find the right sub Reddits.

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Ancient Caul Bearer lore runs dark and mysterious. Whispers of witch trials, vampires, and werewolves echo over thousands of years of folklore. Malevolent powers, secret cults, and illusive figures loom in the minds of hunters of the occult, leaking into literature in mystical bits and pieces, creating ever more questions of who these enigmatic beings truly are. But how much truth and how much sensationalized rumors are connected with the caul? And what of the modern day caul bearer? The purpose of this book is to demystify the caul; for the Good caul bearer who knows not where to turn for understanding their own nature as deeply sensitive and spiritual beings, who feel the alarming need to "save the world, before it's too late."

• Sales Rank: #789201 in Books
• Published on: 2013-09-20
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .42" w x 5.00" l, .41 pounds
• Binding: Paperback
• 166 pages

About the Author
Shannon Lee Wolf is a caul bearer. Born in Virginia, her parents divorced when she was two years old, just before the birth of her younger brother who was also born with the caul. Her mother remarried two years later when living in her hometown in New Hampshire. Their growing family moved eight times in eleven years, finally settling in the Green Mountain State of Vermont. Shannon has one sister and four brothers. She attended high school in Montpelier then left for Massachusetts at age eighteen to attend the Swain School of Design where she majored in graphic design. She married and had one son who now abides in North Carolina and is pursuing a career as a DJ. She divorced her husband after seventeen years and moved back to Vermont, where she took two semesters at Vermont College, studying psychology. She then achieved her life coaching certification from Spencer Institute’s online course out of California. As a practicing life coach, she led a women’s self-awareness group and wrote online articles. After a major procedure applied by her acupuncturist, Shannon was suddenly overwhelmed with images and a story – and she began to write her first piece of fiction. She finished and indie-published this piece, entitled "Dover Graye" in the spring of 2009. In 2012 she began revising and expanding Dover Graye and entitling it "Rhapsody for Dover Graye – The Boy Born of the Caul". Shannon now lives with her life partner and continues to write. She has also dedicated her life to the cause of caul bearers across the world, founding "Caul Bearers United - Lifting the Veil". She seeks to educate the general public on what the caul represents as well as lending a support system for caul bearers and their families. While Shannon suffers from the disabling affects of Chronic Fatigue Syndrome and Fibromyalgia, she continues to write. Her upcoming project is a book of short stories. Shannon’s websites include: Shannon Lee Wolf Facebook Page The Curious Caul (Facebook Page) Caul Bearers United – Lifting the Veil What is a Caul Bearer? The Truth Behind the Veil T h e Caul/Veil Site

Most helpful customer reviews

2 of 2 people found the following review helpful.
All I could think of was "That's me!"
By Grandmafl
"Beyond the Veil arrived at my home and I started reading and all I could think of"That's me!" Am almost 3/4 of the way through the book. It was well after 2 A.M. that I finally laid it down so I could get some sleep. It was so hard to put it down.

It felt like I was coming home, finding my lost family, and understanding what was written without having to think about it! What a book! Thank you so much for writing it, only wish it were longer as it is so good."

Joanne C. S.

2 of 2 people found the following review helpful.
fantastic.
By Xboxbeast 17
This book is not only an essential guide for the caul bearer but the authors wisdom is for all peoples , tribes and religions . It's a book I found to be chillingly accurate in describing my life as a bearer of the caul. A book dedicated to helping those of us who feel so alone and alienated from the rest of the wold . It's a beautiful guiding light in a world full of darkness. I look forward to all books that this author may publish in the future.

2 of 2 people found the following review helpful.
Being a call bearer
By C. Lovejoy
This book is amazing. I couldn't put it down and it is the first book I have finished completely in a very long time. The author presents details about questions and mysteries you are desperately searching for the answers to. So many of those answers are in this book. I can't get over how my deep longing for such answers quickly subsided from page one. This is a must read for any caul bearer and anyone suspecting of being or knowing a caul bearer.

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A dual biography of the two World War II generals who changed warfare--and history--forever.

General George S. Patton and General Erwin Rommel: They served their countries through two World Wars. Their temperaments, both on and off the battlefield, were overwhelmingly contrary-but their approach to modern warfare was remarkably similar.

Written by a prominent military historian, Patton and Rommel takes a provocative look at both figures, intertwining the stories of the paths they took and the decisions they made during the course of the Second World War-and compares the lives and careers of two men whose military tactics redirected the course of history.

• Sales Rank: #172455 in Books
• Brand: Historical Books Berkley Books
• Published on: 2005-04-05
• Released on: 2005-04-05
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.50" w x 6.28" l, 1.40 pounds
• Binding: Hardcover
• 441 pages

From Publishers Weekly
One of the most distinguished American historians of WWII returns with an outstanding parallel biography of George Patton and Erwin Rommel. The research is thorough, the quality of the writing superb. The two men came from substantially different backgrounds—Patton from an upper-class family with a distinguished record in the Confederate Army, Rommel from staunchly middle-class Wurttemburgers barely eligible to send their son into the Kaiser's army. Both saw combat in WWI (Rommel far more than Patton), spent a frustrating interwar period (in which Rommel fared better than Patton) and rose to high distinction as experts in mobile warfare in WWII. Today, each is more admired in the other's country, and the author argues persuasively that they had different ambitions in their pursuit of mobility: Patton lived a cavalryman's image of antique heroism a century out-of-date, while Rommel was the consummate technical expert (except in logistics). They certainly rank together as two of the most written-about, and two of the most accomplished, military commanders of the century, and Showalter, the former head of the Society for Military History, ranks as a scholar who has done them justice, making two complex men and a vast panorama of military history remarkably accessible for experts and lay readers alike. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
A distinguished American scholar of World War II gives us an outstanding parallel biography of Erwin Rommel and George Patton, two of the most colorful and accomplished WWII leaders. Men with very different backgrounds--Patton's was an upper-crust family with a forebear who had a distinguished Confederate army record; the Rommels were middle-class Swabians, and Erwin's father saw the army as an appropriate career and a means of moving up the imperial German social ladder--both achieved distinction as mobile-war experts in WWII. Showalter's research has been thorough, which is saying something since so much has been written about both men that new biographers must deal with quite an accretion of rumors, legends, and speculation about them. Showalter writes with verve and a sense of humor, so that Clio and Thalia work in harmony in his book, something that is rare, bordering on miraculous. Military fans and general readers alike should be pleased. Frieda Murray
Copyright © American Library Association. All rights reserved

Review
"One of the most distinguished American historians of WWII returns with an outstanding parallel biography of George Patton and Erwin Rommel. The research is thorough, the quality of the writing superb...Showalter ranks as a scholar who has done them justice, making two complex men and a vast panorama of military history remarkably accessible for experts and lay readers alike." —Publishers Weekly

"A smooth, very accessible narrative that is jam-packed with enough interesting insights to keep anyone's inner scholar happy...Both Rommel and Patton come across as surprisingly thoughtful soldiers who were also lead-from-the-front hard-chargers...It is a good story, and the quality of the writing makes it even better. It is vivid, vigorous, laced with unforgettable metaphor, alternately funny and moving." —World War II Magazine



"A distinguished American scholar of World War II gives us an outstanding parallel biography." —Booklist

--Larry Petersen

I read this book last night and I think that this is a well-researched book about two of the Second World War's famous commanders, George Patton and Erwin Rommel. I really like the fact that the book explores thier similarities and their diffrences in personality, command style, and circumstances in which they found themselves under. --By J Shelling

Most helpful customer reviews

26 of 29 people found the following review helpful.
Fascinating Subjects Blemished By Operational Mediocrity
By David M. Garrett
Content (5 Stars) - Showalter's parallel biography captures the brilliance and complexity of two controversial military leaders. Of particular interest are the author's accounts of both men's upbringing; Rommel's experiences and heroism during the First World War; context to and ellaboration on the "slapping incidents" in Sicily; and balance to both men's outspokenness, especially later in WWII. The book does an excellent job of comparing and contrasting Rommel and Patton's personal lives and command philosophies, tendencies, treatment of subordinates, etc. while weaving broader themes and events. Tangents, where found, are drawn together in failry concise conclusions. The author knows his subject. The style is conversational and authoritative. Descriptions of equipment, topography, tactical situations, timelines, maneuvers, and unit organization are informative but not heavy.

Execution (0 Stars) - The book, however, suffers by the absence of maps, diagrams and, to a lesser extent, pictures. There are none. This shortcoming obscures full understanding and appreciation of the challenges and accomplishments of the principals as well as the author's own perspective. Publishers Weekly says the "research is thorough, the quality of the writing superb." Booklist cites, "Showalter's research has been thorough..." The research may be there, but is not documented. There are two (2) footnotes in nearly 450 pages. There is no bibliography. No subtle nuances or diving into the primary sources here. As such, the work lacks a scholarly polish. The writing suffers from occasional gaffs in style and deplorable execution. Several climatic passages conclude with a German, French or Latin idiom, or an esoteric phrase, that obscures clear meaning (one is often left asking, "Huh?"). Finally, Dr. Showalter fails to acknowledge any editorial assistance, regrettably for good reason. Ubiquitous spelling and grammatical errors break the flow of an otherwise enthralling work. I found myself re-reading sentences for meaning or guessing what word was really intended rather than the one just read. This must embarrass "a distinguished American scholar..." not to mention his publisher, college and professional associates.

Atrocious editing and the absence of maps aside, I recommend the book as a fine, concise biography of Patton and Rommel, suitable for the military novice or general interest reader.

13 of 14 people found the following review helpful.
Very Good Book
By J
I read this book last night and I think that this is a well-researched book about two of the Second World War's famous commanders, George Patton and Erwin Rommel. I really like the fact that the book explores thier similarities and their diffrences in personality, command style, and circumstances in which they found themselves under.

The one weakness that the book has is that I couldn't use the bibliography all that much in looking up instances and I found myself somewhat frustrated.

Despite this flaw, I think that this is a very good book about Patton and Rommel which should be read.

18 of 21 people found the following review helpful.
Fast food history
By M. Joslyn
No maps. No photos or illustrations of any kind. No footnotes. No bibliography. I was very disappointed in this book. When it came out I eagerly sought it because I am a huge Rommel fan, and always wanted to know more about Patton. As I have read everything on Rommel, I can address that issue best, but I assume the same goes for the Patton "research."

First, there is nothing new in this book. All Showalter did was paraphrase Rommel's own books! And Rommel was a better writer!

Second, as an historian myself, no notes of any kind make a non-fiction book suspect. It makes it worthless as a research source. How much is opinion? With all the German archives now accessible since the Fall of the Berlin Wall, there is wonderful new material that should be the basis for any current books.

I cannot recommend this book. I do recommend readers seek out Rommel's own 2 books, and Patton's as well, for the real insight into these two men. Historians too often think they know more about the people they never met than those people themselves. And I find too many current histories are churned out as need to publish "fast food." Another good Rommel book is Discovering the Rommel Murder by Charles F. Marshal.

Go to the horse's mouth for the real stories.

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In this era of evidence-based medicine, one of the biggest challenges confronting clinicians is keeping abreast with often rapidly changing recommendations that guide clinical practice. While it is clearly helpful to have research-based guidelines and protocols to draw upon, it is not always easy to access this information particularly at the time when it is needed most, such as on a ward round or in a busy outpatient clinic. These evidence-based guidelines, produced by national organisations (The Renal Association, British Hypertension Society, National Institute for Health and Clinical Excellence) and international organisations (International Society of Nephrology, National Kidney Federation- KDOQI) are often found in a variety of locations and published media and therefore timely access is not always possible.

This desk reference is designed to overcome this problem. The editors have produced a comprehensive summary of nephrology which focuses on aspects of renal disease that are important to the clinician, and have brought together the key recommendations found in current evidence-based guidelines and presented them in a uniform and accessible format. It has been designed and written so that locating information is both quick and simple, and the layout of the chapters allows the reader to identify and assimilate information rapidly.

• Sales Rank: #2998573 in Books
• Published on: 2009-01-26
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 6.90" h x 1.60" w x 9.80" l, 3.60 pounds
• Binding: Hardcover
• 784 pages

Review
This book is very good indeed. The depth of the information is great yet with simple formatting is easy to access. The recommendations follow a logical pattern quickly guiding the reader to the relevant section. The reader can also be reassured that the information is based on the latest evidence. This book is ideal for all who practice in nephrology, whether nurses or doctors. It is also a helpful guide for those who deal with nephrology on a less frequent basis but require the latest information in one volume. Overall, highly recommended. Journal of Renal Nursing

About the Author
Kevin Harris, FAIA, is a nationally recognized expert and international speaker on single-family residential and renovation design. He has received more than a dozen design awards and has been published in over 50 books and publications including The New York Times, Smart Money, Southern Living, and Business Week. He has been a guest on NPR s All Things Considered, and his work featured on ABC s Nightline, HGTV s Before and AFTER and Curb Appeal . In his free time, Kevin serves on several industry boards and task forces, and is a frequent lecturer at industry and association events. Kevin holds degrees from LSU s School of Architecture, and Harvard University s Graduate School of Design. He taught for 10 years at LSU before pursuing a full-time practice and currently serves on Harvard s GSD Alumni Council. He holds an NCARB certificate, is licensed to practice architecture, and has designed Forever Homes in four states. In 2009, Kevin was elevated to Fellowship in the American Institute of Architects for notable contribution to the advancement of the profession of architecture. Kevin and his wife, Elizabeth, have three daughters and live in their own renovated Forever Home in Baton Rouge, Louisiana. For more information about Kevin and his work, please visit www.kevinharrisarchitect.com.

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0 of 0 people found the following review helpful.
Unique studying not just reference book
By NASRULLA
I am most impressed by this book as a quick (!)review book for nephrologists. I have dropped essentially all my other nephrology review books and concentrated my readings on this book. Well Summarised and recently written, reasonably ballanced nephrology book. I do not think it is comprehensive enough (some subjects are poorly covered); but I think it is a very ideal book for refreshment of the nephrology science. I think this book is the best buy I have made in Medicine! I do advice all nephrologists to obtain it.

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[D563.Ebook] Free PDF The Phantom Tollbooth, by Norton Juster

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Hailed as “a classic. . . . humorous, full of warmth and real invention” (The New Yorker), this beloved story--first published more than fifty ago--introduces readers to Milo and his adventures in the Lands Beyond. 

For Milo, everything’s a bore. When a tollbooth mysteriously appears in his room, he drives through only because he’s got nothing better to do. But on the other side, things seem different. Milo visits the Island of Conclusions (you get there by jumping), learns about time from a ticking watchdog named Tock, and even embarks on a quest to rescue Rhyme and Reason! Somewhere along the way, Milo realizes something astonishing. Life is far from dull. In fact, it’s exciting beyond his wildest dreams. . . .

Features an appreciation by Maurice Sendak, award-winning author of Where the Wild Things Are!

“I read [The Phantom Tollbooth] first when I was ten. I still have the book report I wrote, which began ‘This is the best book ever.’”—The New York Times

“The Phantom Tollbooth is the closest thing we have to a modern Alice in Wonderland.”—The Guardian

“The book lingers long after turning the final page. . . . A classic indeed.” —Los Angeles Review of Books

“You loved the humor and adventure . . . and [now] you’ll marvel at [the book's] wit, complexity, and its understanding of how children perceive the passage of time.” —Entertainment Weekly

• Sales Rank: #919 in Books
• Brand: Random House
• Published on: 1988-10-12
• Released on: 1988-10-12
• Original language: English
• Number of items: 1
• Dimensions: 7.60" h x .70" w x 5.18" l, 1.23 pounds
• Binding: Paperback
• 272 pages

Features

• childrens book

Amazon.com Review
"It seems to me that almost everything is a waste of time," Milo laments. "[T]here's nothing for me to do, nowhere I'd care to go, and hardly anything worth seeing." This bored, bored young protagonist who can't see the point to anything is knocked out of his glum humdrum by the sudden and curious appearance of a tollbooth in his bedroom. Since Milo has absolutely nothing better to do, he dusts off his toy car, pays the toll, and drives through. What ensues is a journey of mythic proportions, during which Milo encounters countless odd characters who are anything but dull.

Norton Juster received (and continues to receive) enormous praise for this original, witty, and oftentimes hilarious novel, first published in 1961. In an introductory "Appreciation" written by Maurice Sendak for the 35th anniversary edition, he states, "The Phantom Tollbooth leaps, soars, and abounds in right notes all over the place, as any proper masterpiece must." Indeed.

As Milo heads toward Dictionopolis he meets with the Whether Man ("for after all it's more important to know whether there will be weather than what the weather will be"), passes through The Doldrums (populated by Lethargarians), and picks up a watchdog named Tock (who has a giant alarm clock for a body). The brilliant satire and double entendre intensifies in the Word Market, where after a brief scuffle with Officer Short Shrift, Milo and Tock set off toward the Mountains of Ignorance to rescue the twin Princesses, Rhyme and Reason. Anyone with an appreciation for language, irony, or Alice in Wonderland-style adventure will adore this book for years on end. (Ages 8 and up)

Review
" I read [The Phantom Tollbooth] first when I was 10. I still have the book report I wrote, which began 'This is the best book ever.'"
--Anna Quindlen, The New York Times


"A classic... Humorous, full of warmth and real invention."
--The New Yorker

From the Inside Flap
Illustrated in black-and-white. This ingenious fantasy centers around Milo, a bored ten-year-old who comes home to find a large toy tollbooth sitting in his room. Joining forces with a watchdog named Tock, Milo drives through the tollbooth's gates and begins a memorable journey. He meets such characters as the foolish, yet lovable Humbug, the Mathemagician, and the not-so-wicked "Which," Faintly Macabre, who gives Milo the "impossible" mission of returning two princesses to the Kingdom of Wisdom.

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68 of 73 people found the following review helpful.
A delightful new edition
By E. Strickenburg
For those of us who grew up with battered and much-read copies of The Phantom Tollbooth, and who will never think the same way again about phrases like "jumping to conclusions," "half baked ideas," or "spelling bees," it's time to celebrate the 50th anniversary of this delightful book. The unforgettable adventures of Milo as he travels to the Land Beyond (in a car that "goes without saying") are being re-released in a beautiful hardback edition. The wonderful pen and ink sketches of Jules Feiffer still dot the landscape of the book, and a new foreword by the author tells the story of how this book came to be.

Adults for whom this book transports them back to childhood will particularly appreciate the wonderful collection of "celebrations" of The Phantom Tollbooth that appear at the end of the book. Some are written by respected children's authors, one is by a professor at Harvard Law School, another by a retired 5th grade teacher. Pulitzer prize winner Michael Chabon explores the importance of Mr. Juster's "acts of punmenship;" Maria Nikolajeva speaks of the crucial influence of this book on her life under the Soviet regime; Pat Scales reminds us to "Never underestimate the intelligence of children." Mo Willems opens his comments thus, "I have the great fortune to enjoy a regular occasional lunch with Mr. Norton Juster. Trust me, you need a great fortune to have lunch with Norton, because he never picks up the tab."

Fifty years after its original printing, this book is just as fresh and delightful as ever. Its word plays are just as surprising, its encouragement of curiosity and warning against ignorance just as pertinent. Whether you're starting into your fifteenth reading of this book or are one of the lucky readers picking it up for the first time, you're in for a treat.

0 of 0 people found the following review helpful.
Made us Happy!
By Mike & Ang
Our 14 year old daughter had to read this book prior to starting her homeschool coop in a few weeks. We received this item along with another in less than expected time and packaged as expected....perfectly. Our child started to read this as soon as it was delivered and has not been able to put it down. It is very well written and the spacing of the chapters makes it an easy read for her. I remember as a younger person reading this one and there are always things to pick up and understand even better as an adult. It is a classic and will be passed on to our others to read as well. It should be read over and over it is that good. Hope this review is able to help with your purchase.

0 of 0 people found the following review helpful.
The Phantom Tollbooth Rocks!
By Mary Jo Y.
I purchased the Phantom Tollbooth for a friend who had never heard of it. Really? I thought every Boomer had read this fantastic tale! It was first read to me, and the rest of the class, by my third grade teacher, Mrs Vadetskey. What a incredible journey Milo takes. Milo, a board little boy who is about to have his world turned upside down when he drives his car through the Tollbooth. My favorite has always been jumping to conclusions... I'll save the rest for you to discover. Just a great book!

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• Published on: 2014-08-13
• Binding: Paperback
• 422 pages

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Whether you’re a financial services expert or novice, you understand the business. You’ve worked hard to gain your product knowledge. You watch industry trends. But, do you know how to talk to clients so they’ll listen?

The Art of Selling Financial Services depends upon the collaboration of listing and understandably communicating to clients. Learning how to quickly gain the trust of others, get them to like you, take your advice, and become long-term clients is the foundation for every successful business.

Tom Hopkins has been training in the financial services industry since 1990 and he has developed methods to help you communicate to your clients and you understand what your clients want from you. Once you know what clients want, you can learn how to provide it! Financial services representatives have turned to Tom Hopkins for years for his proven-effective, professional selling strategies which have helped them learn how to help more of their clients make financial planning decisions. How to Master the Art of Selling Financial Services, will help you:

• Learn effective ways to talk with clients and calm their fears
  
• Ask the right questions to get clients talking about their needs
  
• Implement client feedback so that you can provide your best service
  
• Increase your sales ratios with closing strategies that make sense to your clients
  
• Grow your business with powerful, yet simple referral strategies

Tom Hopkins’ methods will teach you how to master the art of selling financial services more effectively and efficiently than ever before!

• Sales Rank: #98533 in Books
• Published on: 2016-02-01
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .42" w x 5.98" l, .0 pounds
• Binding: Paperback
• 196 pages

About the Author

Tom Hopkins is world-renowned as The Builder of Sales Champions. His selling skills and sales strategies have helped millions of sales professionals and business owners in industries from A to Z to serve more clients, make more sales and earn millions in income.

Tom got his start in real estate sales when he was just 19 years of age. After an initial period of abject failure, he started learning the communication skills that made him the #1 real estate agent in the US within 7 years.

Since 1976 he has been teaching others his simple, yet powerful strategies and tactics through live events, books, CDs and video.

His client list includes the likes of AFLAC, 24 Hour Fitness, Best Buy, State Farm Insurance, and many others. He also offers live public seminars in cities throughout the world.

Tom has authored 18 books including: How to Master the Art of Selling, Selling for Dummies and his latest release, When Buyers Say No.

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7 of 7 people found the following review helpful.
The Classic Book On Selling By The Established Sales Training Master
By claude whitacre
I got my first copy of How To Master The Art Of Selling in 1981. At the time, I was doing well, selling vacuum cleaners in people’s homes. I remember buying the book in a bookstore (remember those?) and reading it over a long weekend.

The book changed everything about how I sold. Sure, I knew some closes, I had a way to prospect, and I knew how to demonstrate my product. But this is the first time I was seeing all this written down in a comprehensive book. A serious study of the techniques of selling. The book drew me in…I was engaged.

There have been several editions of this book. I was reading the first edition, in hardback. But the newest edition is the 2005 version. There are updates, and so I’m going to review the 2005 version.

Hopkins gives a short introduction about the profession of selling; Why it’s a great and honorable profession, and the advantages of seeking out a career in sales.

A large chunk of the book is invested, wisely I think, in asking questions. Some of this is Qualifying. And I have to admit, this is where the book helped me the most. What questions do you ask to make sure that you are talking to the right person. What questions do you ask to make sure that they have the money…and the ability to buy…before you even start your presentation. The technique of “Bracketing up for money” I took directly from the first edition of the book, used it word for word, and I saw a huge jump in my closing percentage.

He spends time on “Tie Downs”, which are ends of sentences, that turn the sentence into a question, and gather agreement from the prospect. I’ve used these in my selling, and find that they help hold the prospect’s attention. But if you use them more than a few times, they become obvious and irritating. Just use them in moderation.

There is a section on how to see rejection. This is a series of views on how to see rejection. The work comes from the book Anatomy Of A Salesman by Art Mortell…which is a great book by itself. And I wonder why it isn’t a best seller. It takes the fear out of prospecting. It also helps overcome the fear of rejection. The techniques in this section work. I’ve used them in my own life, and they helped me get over my fear of rejection.

The section on non-referral prospecting is revealing. There are several places to find perfectly good prospect, before you ever ask for referrals. These sources are covered nicely in the book.

The real strength of this book are the sections of types of questions, that lead to a close, and the closing questions themselves. Although I don’t use these in their presented form, you can learn a lot by reading the questions, and knowing why you should ask them. I won’t spoil it here, but the closes presented are strong stuff. This is old school closing, from a master of the craft.

The section on referrals is weak, but I imagine it’s because the author wants to appeal to salespeople in every field, and so he leaves out techniques that are only going to apply to a few businesses.

Do I use these techniques today? Not so much. My selling is pretty advanced, and my prospecting method makes the selling pretty easy. But for salespeople who haven’t taken serious sales training? This book is a goldmine. And everything taught in the book works.

I remember the end of that weekend in 1981. That week, I put what I learned to use, and saw my sales increase dramatically. Buy then I was already doing much of what was in the book. But the book taught me why I was doing it, and it helped me polish my methodology. And a few techniques, I learned for the first time, right from the book, and used them as is for a few decades.

A must for any sales person’s library. This is a book you study.

6 of 6 people found the following review helpful.
The only book on sales you will need!
By Amazon Customer
I'm a Realtor and had heard about this book while reading a book on guerrilla marketing. I was hooked from the start.

The techniques are practical and if put to use and practiced I don't see why anyone can't succeed in any sales arena. I've committed mastering one technique at a time as I'm new to real estate but not to sales at all. Tom also recommends reading this book once a year. I will definitely do that to pick up on things I may have missed.

Anyone serious about mastering and being successful in sales? I highly recommend.

1 of 1 people found the following review helpful.
An excellent example of how to sell
By Kamal Jabbar CEO Palace Music Group, LLC
Securing major sales requires forming connections with every prospect. I’ve read lots of books about sales habits and techniques, but had never found one which dealt with these broader challenges around sales without tilting either to mindless optimism or anti-capitalist despair. Of all the activities in business, sales is the one which forces us to confront who we are and what we are willing to do for money. emphasizes the need to ask questions and understand the prospect’s needs, then to use that information to present the benefits that will catch the buyer’s interest. Hopkins places constant emphasis is on prepared presentations, conscientiously planned. He analyzes basic needs, how to know product and prospect, who to sell, what to sell and what to tell; he lays out a program for a positive approach, ways in which to give a verbal picture, and how to stay away from argument and bluffing. With that said, Hopkins defines the most desirable attributes of the salesman; personal enthusiasm, self-confidence, understanding of people, belief in his product, and he concludes by outlining some approaches which apply to any sales problem. Nuff said.

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