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The Creative Architect: Inside the Great Midcentury Personality Study, by Pierluigi Serraino
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The story behind a little-known episode in the annals of modern architecture and psychology—a 1950s creativity study of the top architects of the day, including Eero Saarinen, I.M. Pei, Philip Johnson, Louis Kahn, Richard Neutra, George Nelson, and dozens more—is now published for the first time.
The story of midcentury architecture in America is dominated by outsized figures who were universally acknowledged as creative geniuses. Yet virtually unheard of is this intensive 1958–59 study, conducted at the Institute of Personality Assessment and Research at the University of California, Berkeley, that scrutinized these famous architects in an effort to map their minds. Deploying an array of tests reflecting current psychological theories, the investigation sought to answer questions that still apply to creative practice today: What makes a person creative? What are the biographical conditions and personality traits necessary to actualize that potential?
The study’s findings have been gathered through numerous original sources, including questionnaires, aptitude tests, and interview transcripts, revealing how these great architects evaluated their own creativity and that of their peers. In The Creative Architect, Pierluigi Serraino charts the development, implementation, and findings of this historic study, producing the first look at a fascinating and forgotten moment in architecture, psychology, and American history.
- Sales Rank: #294393 in Books
- Published on: 2016-06-14
- Released on: 2016-06-14
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x 1.10" w x 7.70" l, 1.25 pounds
- Binding: Hardcover
- 248 pages
Most helpful customer reviews
10 of 10 people found the following review helpful.
This is undoubtedly the best book I have read on creativity.
By John Mors
This is undoubtedly the best book I have read on creativity.
This is because the book is based on a solid study as opposed to suppositions.
It provides interesting insights onto the work habits of some major architects and their personalities which are rarely covered elsewhere.
One of the most interesting results was that when architects were asked to name their major influences, the person mentioned in most books about them was not in the list. It also explains how innovation is not a group activity because groups actually stifle the creativity of individuals.
The origins of personality tests in Nazi Germany is an interesting insight.
The last chapter about creativity and its traits is a fascinating read.
There is a lot of really useful information in the book. It took me one week to read, and then another week to reread two of the most interesting chapters.
There is a video on YouTube where Jon Cleese discusses creativity and mentions this book.
2 of 2 people found the following review helpful.
Demystifying the Creative Act in Architecture: A Mid-Twentieth Century Personality Study
By hanque
The excellent documentation of a two-year personality study in the late 1950's, evaluating the cause and skill assessment of "creativity" used by the world's most revered architects of the mid-twentieth century who participated in the study.
1 of 1 people found the following review helpful.
I read this book with great care. I think Mr
By Raymond Neutra
Given that my architect father was one of the people studied, and that I myself had written something about the study, I read this book with great care. I think Mr. Serraino has done a masterful job. Interestingly, having an architect and historian summarize the research has yielded a much more vivid and thought provoking delivery than the original, somewhat dry, research papers produced by the study's authors! Also, sixty years on, Serraino has been able to publish comments that give insight into what these architects thought about each other, and details of their development that are much more compelling than the generalizations that necessarily had to be published at the time. If you are interested in creativity but not psychology or architecture you will enjoy this. If you are interested in modern architecture but not the other two, you will enjoy this, if your are interested in valiant efforts by psychologists to study a slippery subject you will enjoy this. I heartily recommend it.
Raymond Richard Neutra MD
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